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Lexus Virtual Drive

360 HD video VR race experience

Project Description

logoLexus Virtual Drive is a cross-platform 360 HD video VR race experience for the new Lexus RC F. It was developed for Lexus, the luxury vehicle division of Japanese automaker Toyota in co-operation by Finwe Ltd. and Hammerhead VR, a skilled VR and immersive content studio from the UK.

“Users can enjoy the brutal elegance of the RC F, choosing between a smooth or more aggressive ride style. Sweeping around the world famous Ascari track in Spain, this 3-minute experience switches between interior, passenger viewpoints, super fast trackside shots, and unique exterior on-car shots that give dramatic ‘thrill ride’ angles.”, Hammerhead VR describes the experience.

The application was launched for both iOS and Android at the Geneva Motor Show 2015 by Lexus Europe. Finwe Ltd. developed the mobile apps simultaneously for both platforms using their high-performance Orion360 player engine, while Hammerhead VR designed the overall experience and produced the 360 VR video content. More information about the project at

Try it out yourself! Download it for free from Google Play or Apple AppStore. The virtual drive is best experienced in VR mode using Google Cardboard or other VR frame.



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Project Details

  • Client Lexus, Hammerhead VR
  • Date May 19, 2015
  • Tags 360 Video, Android, iOS, Orion360
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